- American Express files trademark applications for the metaverse and NFT logos.
- Mike Kondoudis tweets the detailed news on his official Twitter account.
- On the other hand, Visa was the first to take a step into web3 and cryptocurrencies.
The licensed trademark attorney Michael Kondoudis posted a tweet on his Twitter page saying American Express filed trademark applications for the metaverse and NFT logos. The tweet stated that American Express filed 7 Trademark applications.
The applications included its logos, American Express, AMEX, centurion, shop small, and membership rewards. The company followed its financial peers Visa, JP Morgan, and Mastercard in knowing Web3.
AMERICAN EXPRESS has filed 7 trademark applications for its logos and
— Mike Kondoudis (@KondoudisLaw) March 15, 2022
U.S. Patent and Trademark Office filings dated March 9 hint at how American Express may develop its footprint in the metaverse, making a future version that could be more immersive by using virtual reality (VR) and augmented reality (AR) headsets.
American Express also requested to secure trademarks on software for credit cards, travel, concierge services, a virtual environment for recreation and entertainment, and an NFT marketplace.
The company also announced plans to offer wallet services for digital and blockchain assets, a virtual currency exchange, and digitized and utility token trading services, as these plans were also in the filings.
On the other hand, American Express might be a little late to this, as a couple of its major competitors are already inverted in web3. Take, for example, Visa, which joined this world in August 2021.
Visa shared in a tweet on August 23, 2021, about a collaboration between the company and CryptoPunk #7610. The tweet had a caption that said “Over the last 60 years, Visa has built a collection of historic commerce artifacts – from early paper credit cards to the zip-zap machine. Today, as we enter a new era of NFT-commerce, Visa welcomes CryptoPunk #7610 to our collection.”
This was the first step into crypto for financial companies, and a lot is yet to come.